Rebranding

As many of you have noticed, our web site address, our logo, and our name have changed.

We are proud to announce that we are changing our name from Sportek Athletics to Sporthletics.

This change will help us become more inclusive when it comes to sports and fitness in general. In the past six years, our small business has grown form providing running shirts to our running club, to selling shirts, sweaters, mugs, medal holders, and so much more. We have grown from selling at club events to providing our items to people all over the world. Not only do we offer items inspired by running, our line of products is ever growing, and the sports and activities we cover is still growing. With so much growth and change, we felt it was time to redesign our logo and give ourselves a little name change.

Our new name is a combination of "Sports" and "Athletics," two things we are all passionate about. We chose this name for our new identity because we did not want to lose touch with our past, forget how we started, and to always remember how far we've come. By choosing the word "Sporthletics," we also hope to distinguish ourselves, and stand out from the crowd. We want you to remember who we are and what we have to offer you.

Our new logo also received a makeover, but still contains the spirit of our previous logo. Our colors are still present, as is the typeface. With our new logo and name, we wish to demonstrate that we offer more than just running inspired items, and that we have items inspired by other sports and activities as well.

Our new icon graphic has also changed from the ambiguous "K" to the more recognizable sports themed icon you see now. Our new icon also helps demonstrate we have more to offer than just running shirts. Through our new icon, we will be more obvious about what we offer. 

Despite the changes you see outlined here, the Sporthletic family will continue to strive to offer you the best service and products. Our name and logo may have changed, but our quality and we, our selves, remain the same.

Now, we take this opportunity to thank you for your continued support. We look forward to delivering you new orders with our new branding.

Yours Sincerely,
The Sporthletic Team
Lupita, Miguel, and Sofia